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Greenberry's Closing at End of Day Tuesday

Coffee shop has been on the Green since October 2007.

"Leasing complications" and a "weak economic climate" are being blamed for the sudden closure of Greenberry's Coffee and Tea, which will shut its doors for the last time at the end of business on Tuesday, Jan. 10.

Employees of , which has been in business on the Green in Morristown since 2007, were informed late Monday night that the cafe would be closing almost immediately.

Jason Czura, owner of the Morristown location–which is only one of two New Jersey locations for the Virginia-based franchise–issued a statement late Tuesday morning.

"As of Jan. 10, 2012, Greenberry’s Coffee of Morristown will be closing its doors for the last time," Czura wrote in the statement. "After being in business for over four years, we have had the privilege to befriend our loyal customers and grow to become Morristown’s neighborhood coffee shop. We got to know your personal stories, your family, friends and even your pets. We have hosted live entertainment on weekends, rotated exhibits of local artists and supported over 200 local churches, schools and non-profit organizations.

"Unfortunately, leasing complications and the weak economic climate is forcing our closure," Czura continued. "Greenberry’s would like to thank all of our customers for their loyal patronage over the years. We will miss the conversations and serving those in need of that morning cup of coffee to start their day."

Only store managers Lindsay Stavnes and Theresa Kearns will remain following Tuesday, to help break down the store by the end of the month.

"I just heard last night," said Stavnes, who has been with the coffee shop for three years. "It's devastating."

Given the sudden announcement (it was made so quickly, a product delivery order that could not be cancelled was being delivered Tuesday morning), employees were spending the entire day letting customers know about the pending closure.

employee Charlie Smith, a regular customer of Greenberry's, was stunned when Stavnes gave him the news.

"No. No way," he said. "That's crazy. How is that possible?"

Smith said he had become a regular to the business because it was so convenient, and said the coffee and tea were his favorites. "It's devastating. I can't believe it," he said.

Stavnes said Greenberry's, despite being part of a larger franchise, had become a large part of the Morristown community. She cited owner Czura's immediate effort when opening the location over four years ago, through active community involvement ().

"He made such a big effort to get involved," Stavnes said. "I think that set us apart from a lot of our competition."

John Eckstrom has been with the location since 2008. "This is sad," he said. "It's a small business that brings character to the town. The town is losing a very unique place."

Calvin Byer has only been an employee for four months, but joined after having been a longtime customer. "It looked like a fun place to work," he said.

But now, "I don't know what we'll do," Stavnes said. "It will definitely be a loss to Morristown."

Rebecca Missel January 10, 2012 at 04:41 PM
One word: Starbucks.
Rachel Ritter January 10, 2012 at 04:44 PM
Very sad. Jason is a great a great guy. He was very generous to our school w/events. My kids liked getting hot chocolate there in the winter:(
Mike Doyle January 10, 2012 at 04:45 PM
Nooooooo
tigerknightsg January 10, 2012 at 05:05 PM
I'll miss Greenberry's, my favorite coffee spot in town.
Chris Katz January 10, 2012 at 06:15 PM
Lease complications? Probably raised rent which is why most businesses such as this CAN'T survive here! Sorry to see it go.
Mike Poulo January 10, 2012 at 06:16 PM
Wow. That sux. GB's was terrific. One word: Starbucks.
karla January 10, 2012 at 09:24 PM
Bummer. My dog and I will both miss Greenberry's.
Mike Doyle January 10, 2012 at 09:52 PM
I grabbed my camera and ran up there to throw something small together to remember them by. I loved that place. http://vimeo.com/34863216
Lindsay Stavnes January 10, 2012 at 10:41 PM
I just wanted to take a moment to thank all of our loyal customers. It was such a joy to come to work each day, but what made it even better was the great staff and the amazing customers who I have had the pleasure to get to know. It is such a loss to close, but it means so much to us to hear how much our store meant to you. Thank you for your support for the past 4 years.
Lindsay Stavnes January 10, 2012 at 10:42 PM
Great video Mike, thank you!
Dw. Dunphy January 10, 2012 at 11:41 PM
The only coffee shop I visited whenever I visited Morristown. This is awful news and cements the cynicism I have about the struggle of small business in a box-store culture.
John O'Connor January 11, 2012 at 01:58 AM
Whenever the gang asked if I wanted whipped cream on my coffee I always said of course. Going to Greenberry's was where I went for desert...if I wanted a coffee there were plenty of places. I went to see them for a treat! Their closing is a huge loss for the town.
Brian Suchak January 11, 2012 at 03:08 AM
What I would do for one last egg-white turkey burrito on a Sunday morning! In my opinion the best breakfast sandwich in Morristown. So sorry to see it go.
John Dunphy January 11, 2012 at 03:12 AM
Also a fan, Brian. If there was anything that could be considered a "regular" for me, that was it.
Donna January 11, 2012 at 11:48 AM
Sad.
Claire M. Schwartz January 11, 2012 at 02:45 PM
This is hearbreaking - I REFUSE to go to Starbucks, just on principle. I worked across the street from Greenberry's since 2009 and always took my breaks and lunches there. This is terribly sad and makes Morristown a little less unique.
Nordrom Keni January 11, 2012 at 04:19 PM
Two words: Starbucks ****s.
David Steketee January 12, 2012 at 03:36 PM
I stopped patronizing Greenberry's when the TEA party started camping out in front. I e-mailed the owner to see if there was an actual relationship or just a convenient location for them to camp out, and he never replied.
Windso March 29, 2012 at 10:13 PM
How about a bank or a bar?

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