Every day is a cheat day. At least, in Fattys world it is.
Is this a world you would like to live in? Then, you only have until mid-October to wait, as work continues at 46 Morris St., the future home of this new restaurant, styled after the famous Rutgers University "grease trucks" that introduced late night diners to the "fat sandwich" concoctions that paired items like cheeseburgers, chicken fingers, mozzarella sticks and French fries between two pieces of bread and called it dinner.
Mike Dey, 32, has decided to expand his interests in restaurants after franchising a pair of international sandwich shops for the last five years. The Parsippany resident said it was time to go on his own, and what better place to do it than in Morristown.
Where his previous franchised businesses focused more on healthy fare, Fattys "is going the opposite route," he said.
That may be an understatement, as preliminary photos of planned sandwiches on Fattys Facebook page seem to suggest.
A New Jersey Institute of Technology graduate, Dey recalled driving an hour from Newark to get one of those famed "fat" sandwiches.
While he loved them, there was one thing Dey hoped could be different. "They used all frozen stuff," the entrepeneur said. "We want to do it all fresh and simple."
Most sandwiches will cost about $8, Dey said, but said, like the "fat" sandwiches, "it will be a complete meal."
The location, at the corner of Spring and Morris streets, . Dey said he drove past it about a year ago and said, "this is where I'm going to put my business."
Dey signed the lease on June 30.
Like the grease trucks Fattys has gathered its inspiration from, the plan is for his business to be a quick service stop. It's small, at 1,000 square feet, but just large enough for about 12 muchie-seeking merrymakers to chow down, he said.
Also like those grease trucks, Dey anticipates late hours for folks looking to soak up some of the booze consumed at one of Morristown's finest watering holes. Fattys will at least be open until 3 a.m., he said, but, "if we have demand for 24/7, we'll consider it," he said.
Looking ahead to his first independent restaurant, Dey said he is very excited about the future of Fattys, where its motto is, "every day is a cheat day."
"I'm very, very optimistic," he said. "I have the team, marketing, chefs and I think we'll do really well."