Business & Tech

I Saw the Sign(s): Opposite Ends of the Spectrum

Fatty's and Grassroots Natural Market now have signage for their impending openings.

They're clearly appealing to different demographics, yet are (literally) a stone's throw from each other. Granted, you might need an arm like Peyton Manning to clear that distance, but it's possible.

And now, they both have signs to prove that they will both be here soon enough.

On one end of the spectrum, Grassroots Natural Market is on its way to opening in the space formerly occupied by The Health Shoppe, which closed last summer after 40 years in Morristown. This will be the second location for Grassroots, which began in Denville.

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But, if organic produce and wheatgrass are not your thing—or it's just 2 a.m. and they're closed—Fatty's also now has a new sign (which, if you look quickly may make you think Wendy's has moved into town) and a far different planned menu. They are based on the Rutgers University "grease trucks," after all.

While owner Michael Dey optimistically gave an October opening date when Patch interviewed him last summer, he recently said, "we're in the home stretch finally. Things have been delayed though from the holidays, weather and a multitude of other reasons."

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Which new business has you most excited for their pending openings? Let us know in the comments.


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