lissatheshop.com, an online only multi-brand women’s boutique that exclusively sells contemporary sustainable fashion and is based in Morristown.
The e-commerce website founded Dohl has the benefit of her experience in the fashion industry where she has worked with such notable fashion companies as Guess?, Prada, Barney’s New York and Vogue magazine.
Dohl said blending her passion for unique fashion design with her commitment for a sustainable future, allows her to tap into a growing community of women who want clothing that reflects their personal style, while also representing their environmental concerns.
“Today, the fashion forward woman is not only stylish, but she is also educated and worldly and that often means having a sensitivity to ecologically conscious products,” Dohl said. “I believe fashion can be both stylish as well as environmentally and ethically sustainable. I designed lissatheshop.com to reflect those principles and offer the best of both worlds. Women want to be responsible, but they also want to look and feel good.”
According to Dohl, lissatheshop.com will offer clothes that “convey a relaxed elegance, are easy to wear yet distinct in style.”
Some of the brands carried include: Prairie Underground, Stewart + Brown, Amour Vert, The Podolls and ecoSkin. Designers are chosen by their contemporary design aesthetic, quality construction and their commitment to the following sustainable production methods:
• Fabric Fabrics made from renewable materials, which are animal friendly and free of chemicals that harm the planet.
• Color Sustainable coloring methods that are kind to the environment and your body.
• Ethical Production Methods Humane working conditions, with preference given to designers who manufacture locally.
• Fair-Trade Manufactured in accordance with Fair-Trade principles of ensuring a fair living wage to artisans.
• Mindful Style, not Fast Fashion Lines carried are individualistic and encourage lasting personal style, and are not driven by fast fashion trends.
Dohl said at LISSA the shop, the goal is to bring beautiful and contemporary sustainable fashion to the ecologically mindful woman. From loungewear to luxury, the aim is to offer a carefully selected collection of lines that reflect the aesthetic of relaxed elegance, the insistence of quality workmanship, and a commitment to sustainable principles.