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Out of the Shadows: Pine Street Shops Want Your Business

Less publicized than nearby South Street, new and established operations have much to offer.

Pining for some new home decor? Need shirts with a team logo or a personalized gift? Seeking a colorful daycare center with plenty of enrichment opportunities? Pine Street offers all these businesses and more. 

While it might seem hidden in the shadow of South Street, the main commercial corridor in Morristown, the sunny thoroughfare is home to several businesses, some of which has been here for years.

, located at 6 Pine St., is a shop filled with a plethora of prints and patterns. Offering window coverings–draperies, blinds, shades and shutters–carpeting, wallpaper, paint and fabricated accessories, the store is home to many home-decorating finds.

Tucked off the street, the business is owned by a trio of designing women: Marilyn Dicolo, Nancy Casse and Patch blogger .

The ladies, who met through their children, merged their home-based businesses 10 years ago and opened their first shop together in Mount Olive. The decorating team decided to move their business to Morristown because they wanted to be "in the heart and soul of a town," Koza said. The business retained its original name because of its following.

While Koza and her partners are happy with their business decision to move to Morristown, they do feel a bit overlooked by some of the larger streets in town. "We're like the supporting actors of Morristown," Koza said. "All the focus is on South Street."

When renovations are completed on the pizzeria above their store, the ladies said they look forward to hosting open houses to show off their business.

Just a few doors down from Interiors, one can find shops offering unique accessories for the home or one-of-a kind gifts. The Golden Pineapple and Dragonflies and Do Gooders, both at 14 Pine St., feature original items with lots of style. The 7,500 square-foot business has been owned and managed by Donna and Dick Lohmeyer for the past 17 years.

Housed in a quaint, historic brick building, the stores offer personal shoppers and gift consultants as well as gift and bridal registries. For  added convenience, complimentary gift-wrapping is available and delivery, either locally or anywhere in the world.

"We have 10 rooms filled with the unique and wonderful," Donna Lohmeyer said. "It's a fun place. We have a large, loyal following of customers but we also get a lot of people who stop in because they have 10 minutes left on the meter and they almost always end up running out to put more money in to allow more time to browse."

The Lohmeyers said they strive to make their window displays distinct. "A lot of people on their way to the Community Theatre will make it a desination after walking by and seeing what we have in the windows," Donna Lohmeyer said.

While Pine Street might not be as well-known as South Street, popular dentists and doctors on the block account for plenty of traffic, she said, which results in additional shoppers.

Lohmeyer added it is not uncommon for people en route to a wedding to pull up in front to purchase a gift "because they know they can find something perfect and that it will be wrapped beautifully, if I do say so myself," she said.

Right next door, the Morristown location of , a Florida-based embroidery chain, is owned by George Zacieracha and has been in business for nearly nine years.

Zacieracha, member, said his specialty is embroidery and silk-screening t-shirts for individuals and small, local businesses as well as larger corporations in the area. 

Baby blankets and holiday items are also popular. "I got a lot of referrals," said Zacieracha, "but I like to have good displays in the windows so that when people come for dinner, they understand exactly what it is we do."

Adding to a growing excitement for business on Pine Street, Zacieracha noted new businesses are popping up all over. A photo studio and frame gallery have moved in next door to EmbroidMe, while both a computer solutions shop and home theater installation business are slated to open across the street in the coming months.

Speaking of the other side of Pine, specializes in formal gowns and wedding attire. The shop hosts many events and trunk shows throughout the year, according to its

Working parents may also find a hidden gem sequestered on Pine Street. With two locations, , located at 16 and 40 Pine St., promotes itself as more than just a daycare center, but also a learning environment for children six weeks to six years old. In addition to offering arts and crafts, the centers feature various enrichment opportunities ranging from computer classes to karate to gardening activities. It's open from 6:45 a.m. to 7 p.m.

If all that shopping makes you hungry, consider some of the restaurants that flank the uphill portion of the road where it meets South Street.

, and the all offer something different and add to the charm and character of Pine Street. 

Joseph Miles August 18, 2011 at 10:41 PM
Great story -- the hidden gems of Morristown!

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