Specifically several Morristown residents who frequented owner Joe Cioffi’s Millburn Salad House location amd asked him to bring his eatery to their home town. After scouting the area, Cioffi decided The Shops on the Green was the right location.
“Morristown is a beautiful town with a nice mix of people. It has that feel of a metropolitan community nestled in the suburbs,” Cioffi said.
Flashforward to now, as Roseland, a wholly owned subsidiary of Mack-Cali Realty Corporation and Woodmont Properties signed a lease with The Salad House to occupy a 2,000-square-foot restaurant space at The Shops on the Green.
The Salad House, a custom salad and sandwich shop, will occupy a ground-floor storefront within the 40 Park mixed-use development and will join a growing list of national and regional retailers that have already opened at The Shops on the Green, including Roots Steak House, Starbucks, Urban Table, Qdoba Mexican Grill, Powerflow Yoga, No Body Denied, and the AT&T Store.
“A business like The Salad House that is well-known locally and has a unique product to offer is a tremendous addition to downtown Morristown,” said Debra Tantleff, vice president of development at Roseland. “It will provide an alternative dining option for local residents, visitors, and the significant daily workforce in Morristown, and will benefit from the abundant foot traffic in the area. We’re proud to add it to our ever-evolving list of retail tenants at The Shops on the Green, which continues to live up to its reputation as the centerpiece of Morristown’s downtown business district.”
The Salad House gives patrons the option to customize their meal. Customers will be able to build their own salad from a long list of veggies, fruits, nuts, seeds, meats, cheeses, dressings, and other ingredients.
““The town has a lot going for it, but it’s not easy to find a place to grab a quick salad,” Cioffi said. “I asked around town, and everyone told me that you have to go to a sit-down restaurant or settle for something that was pre-made.”
Custom sandwiches, wraps, and flatbread pizzas will also be available. Freshly made paninis and pizzas give an Italian flare to the menu and pay homage to Cioffi’s roots in the restaurant industry, working for family-owned Italian restaurants and delis in northern New Jersey. Cioffi said the location would help drive foot traffic into his budding business.
“We are in the company of some really elite businesses,” Cioffi said. “We have a Starbucks, a Roots Steak House and other popular businesses that enjoy a level of success I aspire to.”
For more information on The Salad House email Joe Cioffi at firstname.lastname@example.org.