Business & Tech

Super Bowl Goes to the Dogs in Morristown

Fido Football at Morris Animal Inn will benefit homeless pets.

With New Jersey ramping up for the big game coming in February the Morris Animal Inn is celebrating with a football game of its own for fido.

The Barker Bowl is coming to the Morris Animal in on Jan. 28 and will feature a four-legged lineup of jersey-clad canine athletes ready to play for a paws cause.

Kickoff is at 10 a.m. and doggie tackles, ball tugs and touchdowns will highlight what is expected to be a spirited competition.

According to Deborah Montgomery, the marketing manager at the Morris Animal Inn, the Inn's outdoor play yard will be transformed into a stadium-like environment complete with a pooch-sized playing field, goal posts and a “tail-gating” area for fans.

"Morris Animal Inn staff will serve as referees and score keepers. A portion of the proceeds from the Bow Wow Bowl will benefit the Animal Welfare Federation of New Jersey," Montgomery said. 

Incorporated in 1995, the Animal Welfare Federation of New Jersey (AWFNJ) acts as a unifying voice for the animal protection community. The AWFNJ advocates on animal welfare legislation; encourages the enforcement of animal cruelty laws; conducts programs to elevate the quality of care for animals. 

Game Day festivities will include:

  • Fido football
  • Doggie touchdowns and prizes 
  • Souvenir photo trading cards for each dog
  • “Tail-gating” refreshments
  • Bowser Beer and Puppy Pretzels 
  • Souvenir take-home hot dog and hamburger squeaky toys 

Those interested in more information can call 973-539-0377 ext. 5. or visit www.morrisanimalinn.com.


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