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Swiss Chalet Bakery to Quadruple in Size at New Location

8,000 square foot location, at 155 South St., set to open in January.

Another Morristown business icon is closing its doors.

But, unlike Hennessey's Washington Bar, whose owner has sold his business and is in the process of transferring ownership, Swiss Chalet Bakery is just moving—across the street.

At 155 South St., home to the former business offices of a glove manufactuer that closed last year, Swiss Chalet will be expanding from 2,220 to 8,000 square feet, said co-owner Bill Moran.

Work at the new location is about 75 percent complete, Moran said. A tentative opening is set for Jan. 15, with plans for a Grand Opening celebration to follow.

This move has been needed for a long, long time.

Any regulars to Swiss Chalet Bakery can tell you its location is cozy—which is code for cramped.

The Morristown landmark has called its current space at the corner of South and Elm streets home since 1940. It's only expansion, doubling its size to its present 2,200 square feet, came later.

"It's been a long time coming," said Moran, who bought the business he had patronized for nearly two decades in 2000 when the previous owner was unable to find a buyer. 

Under the control of Moran and business partner Angelo Sciortino, Swiss Chalet Bakery has continued to thrive. When 155 South St., the "Magla" building opened up last year, Moran said he knew it was an opportunity he couldn't pass up.

"We just ran out of space where we are now," said Moran, a commercial and residential real estate manager. "It's a huge difference. We were so jammed in in the other place. Different departments didn't have room. It was difficult to work under those conditions."

At quadruple the space the business is in now, that likely won't be an issue. And, given the additional space, Swiss Chalet Bakery's new location will have an additional cafe area for items like soup and sandwiches, adding savory to the sweet they've long been known for.

Rob B November 21, 2012 at 07:02 PM
Hooray, now we don't have to worry about being chained into the parking lot by the idiots who own the deli...
John Sanders November 21, 2012 at 08:03 PM
Isn't that the truth.
Ariadne November 21, 2012 at 08:46 PM
Fantastic news! So nice to see a Morristown landmark expanding AND staying in town! My kids will be thrilled!
Al Baron November 22, 2012 at 03:05 AM
We just had a 1/4 sheet cake with strawberries and whipped cream frosting and vanilla filling for an office party. It was the best!!!Goodbye to those loosers who chain you in the parking lot !I think they own the building where Swiss Chalet is currently. Good luck getting a new tenant!
reality check November 22, 2012 at 01:31 PM
great. More fat people filling up on junk food & getting Diabetes. Think healthy people. Maybe lose that 2nd neck at the turkey trot?
Motown Resident November 22, 2012 at 01:49 PM
Thrilled about the parking situation with the move. I never go into the Morristown Deli because of there parking lot antics. Imagine if every other business in town acted as they do with parking? If they're closed why not let other's park there? Look at the Wells Fargo parking lot when the community theater has a show. I wish them luck and success with the move.
Carl Scherzer November 22, 2012 at 05:43 PM
Just for the sake of accuracy, the expansion that doubled it's size happened in the 1980's, not 50's. There used to be a butcher shop next door that the Swiss Chalet expanded into, around... maybe 1987? When I was young and my mom took me on errands around town, we used to stop at both places...she would always buy me a yellow "smilie face" cookie at the bakery and Joe the butcher would give me a slice of balogna every time we came in. And not to be nit-picky, but the new building was formerly occupied by Magla Products, not Maglav...and before them, it used to be a branch office for Merrill Lynch ;-)
John Dunphy November 22, 2012 at 06:02 PM
Nitpicky is fine as long as it improves the story! I've made changes, thanks!
Scott Houston November 22, 2012 at 08:23 PM
Merrill Lynch was also behind the Swiss Chalet building in what is now a medical center. Grand Union was there before that.
Terry November 22, 2012 at 08:31 PM
Thanks, Sunshine!
Rose Farrell November 23, 2012 at 03:48 PM
I love the idea of this expansion...Great addition to Morristown and to my sweet tooth as well!
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Mae McCarthy January 22, 2013 at 02:28 AM
Would be nice to see some eateries enter the town that cater to a healthier lifestyle. One small (very small) health food store and not one decent grocery store with adequate parking in this poplulated area.
Cletus January 22, 2013 at 03:31 AM
Kings is indecent? Seems to be plenty of parking and loads of fresh produce, so what's the problem?
David Waters March 19, 2013 at 02:44 PM
Thanks for this update. I'm glad to hear about the new store. I hope this means they have a bigger selection of swiss laces! http://www.dremfabrics.com

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