Yoga is apparently the next big business coming to Morristown, with a barrage of new studios popping up all over these three-square-miles.
Cahn Communications, the public relations arm of Roseland Property Company, which owns and manages the 40 Park luxury condo development on the Green, announced Tuesday that Powerflow Yoga, a Yoga studio with locations in Chatham and Livingston, will be joining "The Shops on the Green," home to, among others, and .
This is only one of a seemingly-endless line of new studios deciding to call Morristown, specifically the South Street corridor, home.
MorristownGreen.com recently reported that the studio, near , would be moving into the space on Community Place formerly occupied by Gallery Egan. Ananda Yoga, in Mendham, has announced it will be moving this spring into the Speedwell Avenue space . , offering Yoga in multiple concentrations, .
This is in addition to Yoga studios that have already been in place in the area, including classes at , and at .
No opening date for Powerflow Yoga was given in the press release, which is below.
Powerflow Yoga, the heated, Vinyasa-style Yoga studio with locations in Chatham and Livingston, announced today that it will open a new studio this spring at “The Shops on the Green,” the vibrant retail component of the transformative 40 Park mixed-used development in downtown Morristown.
The 2,000 square-foot facility at 40 Market Street on the ground floor of The Metropolitan at 40 Park will feature open floor space for classes, as well as locker rooms with bathrooms and showers. Most classes will be taught in a heated environment -- with temperatures reaching up to 98 degrees -- which accelerates the opening of the pores externally. When combined with the internal warming the Vinyasa style of flowing from pose to pose provides, the classes offer students a powerful cleansing experience that helps them detoxify and leaves them with a sense of strength and well being, according to Powerflow Yoga owner, Jerry LePore.
“We feel Morristown is an ideal location for our next studio because the town’s residential profile includes our largest customer base -- people in their 30s, 40s and 50s -- as well as a large population of young professionals who statistically are developing a growing interest in Yoga,” Mr. LePore said. “What’s more, it’s a lively, interesting place to be. There is easy access to the train station and more than 40,000 people coming into town every day to work. There’s currently no hot studio in Morristown, so we are looking forward to exposing more people to Yoga and its benefits.”
Classes at Powerflow Yoga will be held throughout the day, beginning in the early morning and running through the evening, allowing people with varying schedules to participate. The format will accommodate all skill levels from beginner to advanced. Styles that incorporate the Vinyasa flow, such as Jivamukti, Anusara and Ashtanga, will be included. There will also be classes that will focus on meditation and relaxation, to offer a balance to the vigorous, full-body workout the Vinyasa style provides, according to Mr. LePore.
“Powerflow Yoga will fit in well at The Shops on the Green, which continues to evolve with a vibrant mix of retail uses and services,” notes Debra Tantleff, a Vice President of Development at Roseland Property Company, which is developing 40 Park and The Metropolitan at 40 Park in partnership with Woodmont Properties. “They have a loyal regional customer base and will quickly attract new business from the Morristown community, which offers a strong residential foundation and an abundant daytime workforce with purchasing power for dining and retail products and services.”
Mr. LePore agrees with Ms. Tantleff, noting that when he first considered opening a studio in Morristown, he knew he wanted to be right on the Morristown Green.
“There is so much development going on in this area and so much foot traffic that it makes it an exciting place to be as a business owner,” Mr. LePore said. “It worked out great that we were able to find a perfect space for our studio in the exact location we were hoping for.”
The Shops on the Green anchors the 76-unit 40 Park luxury condominium building and the 130-unit Metropolitan at 40 Park rental building. The retail is highly visible and easily accessible from Market Street, the Morristown Green and the 40 Park public piazza which leads to an enclosed public parking garage. Other tenants currently include Roots Steak House, Urban Table, Starbucks, Qdoba Mexican Grill and the AT&T Store.