.

High-End Wine Store with Delivery Service Coming to Morristown

Owners also plan to host classes on wines and craft beers.

Two locals are looking to take advantage of the "BYOB" nature of many Morristown restaurants with the launch of a new business at The Highlands at Morristown Station, next to the incoming restaurant, The Godfather.

Cambridge Wines is the new business from co-owners Anthony Dinelli, 24, originally from New York, and David Bernat, 22, who is from the Morristown area.

After leasing the space in January, they plan to open at the end of June or early July. As for their grand opening, they plan to hold off and do a joint event with The Godfather.

They met at Manhattan College where Dinelli was studying Business Finance and Bernat was studying Business Management.

“We were always in the restaurant business, and we were always coming up with great ideas,” said Bernat.

“When I got out of school, I managed a restaurant in Morristown and realized it, and many other places, were BYOB,” said Dinelli. “People had to trek across town to get liquor and all those places were lottery ticket stores. We wanted to give them something more sophisticated and high-end that was reasonably priced.”

They’re looking to carry wine, craft beers, liquor and focus on unique, artisanal products.”

Delivery

They’re teaming up with local restaurants, which will carry Cambridge Wines’ menu.

“We just bought a Vespa, and we plan to cater to the BYOBs by delivering our items tableside, or you can call Cambridge ahead of time and have it there when you arrive at the restaurant,” said Dinelli, adding that they plan to do home deliveries as well.

Name and Concept

“The name came from an apartment on Cambridge Avenue we lived at while in college,” said Bernat. “We want to build this around hospitality and service.”

They plan to offer tasting notes and pairings as well as build a customer profile system to continuously better their product line.

“We’ll follow up with you and see how you like the wine or item you bought and we have a good POS system to build customer profiles,” said Bernat.

One of the features they plan to incorporate wine and beer clubs as well as classes on wine and craft beers to be led by knowledgeable staff.

Their website is under construction and will launch in 2-3 weeks. In the meantime, those who go to CambridgeWinesNJ.com can join the mailing list.

They’re keeping it local as much as possible, down to their business cards, which features a logo that was hand-drawn by local artist Tom Paniconi.

“Tom will also make the sign in front and we plan to showcase his artwork in the store,” they said.

Location, Location, Location

With parking as such a hot topic in Morristown, one of the selling points of their location is the free and convenient retail parking the Highlands provides for their store.

“We’ve seen the transition of Morristown of where it is now compared to 10 years ago,” said Dinelli.

“We chose Morristown because I know it well and I think this is the next section to grow,” added Bernat. 

Recent New Businesses

  • New Butcher Shop to Open in Morris Plains—Nugent's
  • Morristown Restaurant's Grand Opening Kicks off Spring—Millie's
  • New Morristown Eatery Offers 'Cheat Day' Sandwiches—Fatty's
  • Organic Morristown Market to Open Friday—Grassroots
john May 22, 2013 at 01:21 PM
this is a solid idea and will do well in town.
David Steketee May 22, 2013 at 02:46 PM
The Grapeful Palate has delivery service to Morristown restaurants. I called when we were at J&K for a bottle. They asked me the price range and variety and delivered a fantastic bottle in a few minutes.
mike bower May 22, 2013 at 11:30 PM
I guess these
mike bower May 22, 2013 at 11:37 PM
I guess these guys didn't read NJ statute N.J.S.A 2c: 33-27 that prohibits a restaurant from advertising that they are a BYOB much less have a wine menu! In addition the statute strictly states that no restaurant can establish a relationship with a licensee for the purpose of having beer or wine delivered. Great Idea guys! Hope you plan on using that vespa to ride around cape cod... LOL
MONTCLAIR WINE May 23, 2013 at 02:49 AM
Mr. Bower you have not written a positive email about any recent new establishment that I have ever seen, stop being such a pessimist and get your facts straight. You can bring a bottle of wine via delivery to any BYOB or home as long as the sale has been made on premises of the licensee.There are many wine stores that do this in NJ Unless there is a local ordinance prohibiting it, customers of an unlicensed restaurant may be permitted by the ownership of the restaurant to bring and consume only wine and beer. The restaurant can supply glasses, ice, etc., but may not impose a cover, corkage or service charge. Also, under no circumstances may spirituous liquor be permitted. There may be no advertising whatsoever of the fact that wine or beer may be permitted. Additionally, the owner may not permit wine or beer to be consumed during hours in which the sale of these products is prohibited by licensees in that municipality, nor allow consumption of beer or wine by persons under the age of 21 years or by persons who are actually or apparently drunk or intoxicated. (N.J.S.A. 2C:33-27). That "STATUTE" does not mention anything about delivery. I actually run a store in Montclair and do this and we have no issues and have been doing this over 5 years. BEST OF LUCK ANTHONY AND DAVID!
mike bower May 23, 2013 at 04:06 AM
Thank you for the info Anthony and David. I will be notifying your local authorities as to your current illegal activities... The statute CLEARLY states that a restaurant CAN NOT establish a relationship with a licensee for the purpose of delivery alcohol. Have your lawyer on speed dial, your going to need him. READ IT... IT SAYS BRING AND CONSUME!! NOT HAVE DELIVERED BY SOME CHEESY WINE STORE TRYING TO CIRCUMVENT THE LAW!
mike bower May 23, 2013 at 04:11 AM
Here I copied the section for you... Now call your lawyer Furthermore, the restaurant must operate diligently and prevent anyone under the age of 21 years old from drinking. Similarly they must not allow any person who is visibly or apparently intoxicated from further drinking on the premises. In no event should a non licenses restaurant attempt to build a relationship with a distribution licensee for free delivery of wine and beer to its customers. Any violation of New Jersey B.Y.O.B laws constitutes a disorderly persons offense that will be prosecuted in municipal court.
mike bower May 23, 2013 at 04:30 AM
Thank you for the info... I will be calling the police tomorrow to report this activity.
mike bower May 23, 2013 at 04:33 AM
THis is a terrible idea.. 1) It breaks the law 2) They are in a terrible location 3) That so called free parking is like 3 spots, that will all be taken by the godfather 4) If people think they will park in the lot next store Villa will have them towed! 5) Vespas are so nerdy!
David May 23, 2013 at 12:22 PM
Mr. Bower we appreciate you raising your concerns and we have looked into this, we have spoken to our attorney and the attorney general in the ABC delartment, this is 100% legal to send someone a bottle of wine as long as the sale has been made through the premises and will not be made at the location to where it is being delivered, we have done research to look for this. We appreciate your comments but my family has been in business in morristown for over 30 years and we hope to bring a sophisticated wine shop where people may come to learn about different wines and expand there palate. The delivery service is just a small service we will be offering to the people for convenience and this will not be advertised because it can not. For example if you wanted a bottle you just give us a call and order it on the phone or come to our store purchase it and we will bring it over to the restaurant for you, when the bottle leaves the store it is already marked as sold. If you have anymore concerns we would appreciate if you just email us at info@cambridgewinesnj.com. Thanks a lot!
mike bower May 23, 2013 at 03:42 PM
David, I truly wish you much success with your new venture in Morristown, and I'm looking forward to trying your wines and craft beers. However as you stated in the article above, you can not establish "relationships" with BYOB restaurants where they are adverting your wines and beers with menus. Further more they are not allowed to advertise your delivery service in any way, through print or from a waiter/waitress. These are two practices that definitely break the law. As long as you play by the rules, I wish you much success.
Pj79 May 24, 2013 at 01:53 AM
Well put, David. You're a professional. Mike Bower clearly has many issues, one probably being lack of attention from his parents when he was younger.
Kim Tran (Editor) May 24, 2013 at 10:27 PM
Please be civil to one another. Thank you
Michele Meehan June 01, 2013 at 01:38 PM
It is totally wonderful to see two people try to establish and grow a business in this tough economy. I totally give them credit - wish them the best of luck - and know they will succeed. Great Job Guys !!!!

Boards

More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something