This year, that falls on Dec. 1, less than a month before Christmas Day.
Last year's festivities, held on Nov. 26 saw a very-packed Green full of excited holiday revelers—both young and young at heart—who welcomed Old Saint Nick.
The lighting comes amidst the biggest shopping weekend of the year and Dec. 1 is the day after Small Business Saturday. Small Business Saturday is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local.
This year, the Morristown Partnership
The annual Gift Greenbacks gift certificate program is coming back this holiday season, but according to Morristown Partnership's Marketing Director Jennifer Wehring there is a twist.
The Partnership allocates $10,000 of its annual budget to provide Morristown shoppers with the 'Gift Greenback' gift certificate incentive, which offers shoppers a $10 gift certificate to shop and dine at over 200 Downtown Morristown businesses for every $50 dollars purchased in Morristown Partnership Gift Certificates,.
The twist, according to Wehring, is that on Small Business Saturday, for every $50 of gift certificates that shoppers buy, the greenback amount doubles from $10 to $20.
Offer is valid while supplies last and certificates go on sale Nov. 1.