JMK Shows and Events organized the event and later issued refunds and an apology for "long and cold line delays" that kept some paying customers from attending. Other issues included technological problems with scanning entrance tickets, shortage of restrooms and inadequate communication with those waiting outside.
However, JMK said they have learned from this and is more ready than ever to redeem itself in the special “Fall Festival” event set for Sept. 28 at Morristown Armory.
“Our last Big Brew event was very successful and we learned a lot from it,” said Allison Kohler, president of JMK Events. “This Fall Festival event will be even better, particularly a VIP section with fantastic food and perks, and how we streamlined the entry process to prevent long waiting lines.”
Craft breweries from around the area, nation and other countries will showcase more than 175 unique tastings.
Other additions to the Fall Festival event:
- Two-tasting sessions (with Special Pricing Offer for Session 1)
- Eight check-in points
- Real-time ticket scanning (with a ticket company rep on-site)
- Additional bathrooms
- Dedicated entrance and separate exit
- Rinsing stations throughout the event
- Furnished smoking lounge hosted by JR Cigars
VIP ticket holders will get the following additional benefits:
- extra hour per session
- VIP-only buffet presented by Morris Tap and Grill of Randolph
- special VIP-only presentation of braising short ribs with beer by Food Network “Chopped” Champion Chef Eric LeVine
- special VIP gift
- more than a dozen VIP-only rare beers available throughout the event.
Session times and pricing:
- 1 – 4:30 p.m.
- VIP extra hour 12 -1 p.m.
- Advance ticket prices are: $75 VIP ticket, $45 General Admission, $10 Designated Driver
- At-door prices are: $85 VIP ticket, $55 General Admission, $15 Designated Driver
- 7 – 10:30 p.m.
- VIP extra hour 6- 7 p.m.
- Advance ticket prices are: $80 VIP ticket, $50 General Admission, $10 Designated Driver
- At-door prices are: $90 VIP ticket, $60 General Admission, $15 Designated Driver
All tickets include unlimited tastings and a souvenir tasting glass. Featured entertainment provided by top Jersey cover band Mr. Lovejoy. A portion of the proceeds will be donated to Morris Rugby, which raises funds and awareness for youth rugby throughout the region. For more information, visit the website.