Owner Paul Kralyevich anticipates winter 2013 opening for second location, at former Health Shoppe.
You’ve got to continue to grow or else you’re just like last night’s cornbread—stale and dry. If that motto is good enough for country music legend Loretta Lynn, it's good enough for Paul Kralyevich, owner of Denville's Grassroots Natural Market. That's why he has it pinned up in his office. That thinking helped make the decision to lease the space at the former Health Shoppe in Morristown that much easier. It has been quiet there since that 40-year business shut down last summer. "I have such a good staff at Denville, so I'm bored," said Kralyevich, who opened his Denville location in 2005 after operating a similar store—called Lifethyme—in Manhattan for 10 years. It wasn't just the challenge of opening a new store in a location in need …
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66 Morris St, Morristown, NJ
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Morristown and Chester locations closing to customers at end of June, unless a buyer can be found.
As he recalled over 40 years of serving the health-conscious community, 73-year-old co-owner Steve Shapiro wiped a forming tear from his eye. The Health Shoppe, on Morris Street in Morristown and in Chester, has been much more to him than just a business. But, unless a buyer can be found, that business will shutter its doors to customers at the end of June. "It's devastating for us," said Shapiro, who opened the original Morristown location with brother Herb in 1970. Chester followed in 1977. Smaller locations in Montclair (1978) and Parsippany (1983), were closed last year. Shapiro partially credits last August's hurricane to the decision. The business lost about $100,000 from damage, which insurance was unable to reimburse. The business …
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The Health Shoppe
66 Morris St, Morristown, NJ
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Jai Payne
12:47 pm on Friday, March 1, 2013
Robomo's you are an ass... my son Erik is the chef at Grassroots, he is a wonderful man, father of two kids, married to a teacher, a great son, vice free, honorable, loyal, hardworking, accountable, productive, punctual..... the list goes on and on... I, his mother, and a healthcare professional take offense with your innapropiate comments..... you need to rethink your views and be more kind to … more ›